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€20,000 fine for misleading jewellery sales

A jewellery retailer has been slapped with a €20,000 fine after being found to be deliberately misleading consumers for the second time.

According to a Consumer Protection Service announcement on Wednesday, L.I.V.E. Papadopoulos Franchises Ltd. was fined in connection to its promotion of Tsangarakis brand jewellery in Cyprus.

Specifically, the Service found that the products were being advertised in such a way as to make them appear as being on special offer or being sold at a discount price, but without ever actually having been previously put on sale at their regular price. This practice, the Service said, could confuse consumers.

The comparatively large size of the fine was, according to the Service, chosen because the company had previously already been fined €2,500 for similar practices but failed to take corrective action.

The large fine was also chosen because of the significant number of customers the company would have been in a position to reach through the television and social media platforms it used to sell the products, the Service said.

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